Woman in profile wearing a white turtleneck and red hoop earring against a blue background
Woman in profile wearing a white turtleneck and red hoop earring against a blue background

WE MOVEBRANDSFORWARD.

WE MOVEBRANDSFORWARD.

WE MOVEBRANDSFORWARD.

We turn cultural insight into ideas, campaigns and content that move brands forward.

We turn cultural insight into ideas, campaigns and content that move brands forward.

//let's hit the road

THE NEW GUYS WITH BETTER IDEAS.

THE NEW GUYS WITH BETTER IDEAS.

THE NEW GUYS WITH BETTER IDEAS.

Highway is an independent creative company helping ambitious brands find sharper ideas, tell better stories and show up in more relevant ways. Companies call us when they want to move faster, think differently and make work worth noticing.

//WHO WE ARE

TWO DIFFERENT WORLDS.
ONE HIGHWAY.

TIMO BENMAKHLOUF

Bold and innovative design work by the agency
Bold and innovative design work by the agency

CO-FOUNDER

BOSTON · DUBAI · CASABLANCA


From Boston to Dubai, and now Casablanca, Timo has worked across strategy, media, partnerships and production. At Boston Consulting Group’s Global Media Unit, he worked with senior executives to translate the firm’s thinking and core principles into clear, compelling communications. At #ABtalks, he helped shape content, brand collaborations and commercial opportunities for both the show and Anas Bukhash as an interviewer. That experience gave him a practical understanding of how to make ideas creatively strong, commercially sound and executable. Now back in Morocco, he brings that perspective home // helping brands combine global standards with ideas that feel locally relevant.

AMINE BELKHAYAT

Bold and innovative design work by the agency
Bold and innovative design work by the agency

CO-FOUNDER

LOS ANGELES · BOSTON · CASABLANCA


Across Casablanca, Boston and Los Angeles, Amine has built at the intersection of fashion, culture and community. As the founder of Streetan, he developed a Moroccan streetwear brand from the ground up. Launched in 2022, before Morocco had an established local streetwear market, Streetan built a clear identity, a loyal audience and enough demand for customers to line up at the door. The experience gave Amine a practical understanding of how to build community, sustain demand and make brands culturally relevant.

//What we do

THIS IS HOW WE WORK.

STRATEGY

We uncover the audience, insight and direction behind the brief, then shape the strategy that gives the creative work a clear purpose.

(01)

Brand strategy

Campaign strategy

Audience & cultural insights

Positioning

Creative direction

PR Management

STRATEGY

We uncover the audience, insight and direction behind the brief, then shape the strategy that gives the creative work a clear purpose.

(01)

Brand strategy

Campaign strategy

Audience & cultural insights

Positioning

Creative direction

PR Management

STRATEGY

We uncover the audience, insight and direction behind the brief, then shape the strategy that gives the creative work a clear purpose.

(01)

Brand strategy

Campaign strategy

Audience & cultural insights

Positioning

Creative direction

PR Management

CREATIVE

We turn strategy into strong ideas, campaign concepts and visual worlds designed to earn attention and stay memorable.

(02)

Campaign concepts

Creative direction

Brand storytelling

Visual concepts

Launch ideas

Art direction

Image of website design

CREATIVE

We turn strategy into strong ideas, campaign concepts and visual worlds designed to earn attention and stay memorable.

(02)

Campaign concepts

Creative direction

Brand storytelling

Visual concepts

Launch ideas

Art direction

Image of website design

CREATIVE

We turn strategy into strong ideas, campaign concepts and visual worlds designed to earn attention and stay memorable.

(02)

Campaign concepts

Creative direction

Brand storytelling

Visual concepts

Launch ideas

Art direction

Image of website design

CONTENT

We create platform-native content and original formats built around how people actually watch, share and engage today.

(03)

Social content

Branded entertainment

Original formats

Film & production

Content strategy

Editorial content

Image of UX design

CONTENT

We create platform-native content and original formats built around how people actually watch, share and engage today.

(03)

Social content

Branded entertainment

Original formats

Film & production

Content strategy

Editorial content

Image of UX design

CONTENT

We create platform-native content and original formats built around how people actually watch, share and engage today.

(03)

Social content

Branded entertainment

Original formats

Film & production

Content strategy

Editorial content

Image of UX design

EVENTS

We bring ideas into the real world through launches, live experiences and brand activations designed to create attention and participation.

(04)

Experiential campaigns

Brand launches

Live events

Cultural activations

Audience engagement

Sponsorship activations

Image of creative

EVENTS

We bring ideas into the real world through launches, live experiences and brand activations designed to create attention and participation.

(04)

Experiential campaigns

Brand launches

Live events

Cultural activations

Audience engagement

Sponsorship activations

Image of creative

EVENTS

We bring ideas into the real world through launches, live experiences and brand activations designed to create attention and participation.

(04)

Experiential campaigns

Brand launches

Live events

Cultural activations

Audience engagement

Sponsorship activations

Image of creative

//EDITORIAL

FROM THE FEED

Let's work.

CTA image

Let's work.

Let's work.